Why you should care

Opinion polls show that consumers are very concerned about the environment. They worry about pollution, soil contamination, shrinking natural resources, and disappearing animal habitats. A 2007 Stanford University study shows that a full 87% of consumers surveyed are concerned about the negative environmental impact of the products they buy.

The current U.S. college consumer base reflects 13.6 million students and $237 billion worth of spending power. 41% of college students surveyed indicate they prefer socially responsible brands. Those students go on to indicate that these brands are eco-friendly or use green business practices.

Your brand can help consumers feel good about the choices they make. Your brand will contribute to consumer demand for more and better earth-friendly products that fit easily in their day-to-day lives.

Plastic bags don't biodegrade, they photodegrade. The only way to really get rid of a plastic bag is to incinerate it, which only further contributes to the denigration of the environment. Not only that, but the petroleum used to make just 14 plastic bags could drive a car one mile.

There has been a concerted worldwide effort to combat the use of plastic bags. Countries such a France, Ireland, Germany, Italy, China, Bangladesh, Australia, and India have taken measures to either ban or discourage the use of plastic bags.

Habitotes' aim is to eliminate plastic bags, all while helping your brand make a conscientious and remarkably effective choice in fulfilling marketing needs.

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